What do I know of content marketing? I guess that is not the point. The point is what I don’t want to see as a user or consumer of your content?
Here are my top 7 things which I wish content marketers stop doing:
1. Using Buttons Or Texts That Say ‘Click Here’
This is the single most uninteresting part of a webpage, one which Google also thinks to be of the spam variety. If you’d like to use a hyperlink, try using a text sentence, rather than ‘Click Here’, and ‘Download Here’.
2. Repeating Content
No matter what the experts say about repackaging your content, or reblogging, reusing your content again and again, instead of writing afresh, is just not cool. Followers of your page will lose interest in reading something they have already read.
3. Adding More Than A Couple Of Links To A Page
Too many links on a single page leads to bad user experience. I am not interested in clicking every link you have added; I am just skimming your content for some new information. So stop distracting me with the links. A couple of links on a single page looks research, more than that makes the page look shoddy.
4. Too Much Branding
If I am reading about you or your product then I am interested in knowing more about both. But if you constantly name your products, or go overboard in branding and add the brand image and information at every page, you will lose me as a reader. I am searching for quality even as I am consuming your content. Too much of branding will only alienate me from your brand.
5. Too Little Information
As a reader on your page, I am searching for quality information. But if you give me very sparse information on your topic, or badly structured information, then I am not likely to be back. Decent information, which is attractively packaged, is what will be drawing me to your site.
6. Forced Signups
A site, that only offers me information if I sign up, is a huge turnoff. I am not likely to be giving out my email id to all and sundry websites that I visit. Then again, if the site is good, most likely I will sign up for more information. So forcing me to signup doesn’t help much.
7. Spam Mailers
I hate spam mailers. While email marketing is important, I find myself dumping mails in Spam Folder too much if I am bombarded with these mailers. If your site indulges in flooding my mailbox, it is likely that I will not be back at your site for long.
Agree with me? Let’s discuss this further. Until next time…