Monday, July 28, 2014

7 Things Which Does Not Help in Content Marketing



What do I know of content marketing? I guess that is not the point. The point is what I don’t want to see as a user or consumer of your content? 

 
Pic Courtesy: https://www.flickr.com/photos/esalesdata
Here are my top 7 things which I wish content marketers stop doing:

1.       Using Buttons Or Texts That Say ‘Click Here’
This is the single most uninteresting part of a webpage, one which Google also thinks to be of the spam variety. If you’d like to use a hyperlink, try using a text sentence, rather than ‘Click Here’, and ‘Download Here’.

2.       Repeating Content
No matter what the experts say about repackaging your content, or reblogging, reusing your content again and again, instead of writing afresh, is just not cool. Followers of your page will lose interest in reading something they have already read.

3.       Adding More Than A Couple Of Links To A Page
Too many links on a single page leads to bad user experience. I am not interested in clicking every link you have added; I am just skimming your content for some new information. So stop distracting me with the links. A couple of links on a single page looks research, more than that makes the page look shoddy.

4.       Too Much Branding
If I am reading about you or your product then I am interested in knowing more about both. But if you constantly name your products, or go overboard in branding and add the brand image and information at every page, you will lose me as a reader.  I am searching for quality even as I am consuming your content. Too much of branding will only alienate me from your brand.

5.       Too Little Information
As a reader on your page, I am searching for quality information. But if you give me very sparse information on your topic, or badly structured information, then I am not likely to be back. Decent information, which is attractively packaged, is what will be drawing me to your site.

6.       Forced Signups
A site, that only offers me information if I sign up, is a huge turnoff. I am not likely to be giving out my email id to all and sundry websites that I visit. Then again, if the site is good, most likely I will sign up for more information. So forcing me to signup doesn’t help much.

7.       Spam Mailers
I hate spam mailers. While email marketing is important, I find myself dumping mails in Spam Folder too much if I am bombarded with these mailers. If your site indulges in flooding my mailbox, it is likely that I will not be back at your site for long.
Agree with me? Let’s discuss this further.  Until next time…

Sunday, July 6, 2014

Career and Family, Can Women Have It All?

A recent interview of PepsiCo CEO Indra Nooyi has taken the world by the storm. In a very candid interview, Nooyi had said, 'I don't think women can have it all. I just don't think so. We pretend we have it all. We pretend we can have it all.' So is it such a dichotomy for women, to have a great career and a great family life?



PepsiCo CEO Indra Nooyi

Work-life balance has always affected women more than men. We are called 'nurturers' and 'caregivers' and looking after the family is simply our business, that's how the society thinks of us. Yes, even now, in this 21st century of women storming almost all the professions, we still fight the age-old pressure of needing to put 'family first'. Yet may be in the corner of my mind I have harboured this hope that may be, just may be, some women do find it easy to have a super successful career. May be they have a hugely supportive family and domestic staff, people who step in to help when she goes out to solve people's problems. And the Nooi says, 'And every day you have to make a decision about whether you are going to be a wife or a mother, in fact many times during the day you have to make those decisions. And you have to co-opt a lot of people to help you. We co-opted our families to help us. We plan our lives meticulously so we can be decent parents. But if you ask our daughters, I'm not sure they will say that I've been a good mom. I'm not sure. And I try all kinds of coping mechanisms. ' And I am left thinking, 'Really?! This happens to you too?!' 

 Of course I know women can't have everything, my own constant struggle with work and career had been an example to this fact that women don't get everything, something which probably comes much easier to men. Every day I see examples of women who struggles to keep a family and a career. My colleagues and friends, who had opted to work from home or freelance, in order to be home with their kids, women who do not have support of having a family member at home to look after children when she goes out to work, women whose husbands are so busy in their careers, they hardly have the time, space or inclination to talk or think about their wives' careers, are all silent examples of this fact that, no, women can't have it all.

 
In fact, forget a career, it's a struggle everyday to keep our jobs, to be as good, or even better professionals than the people on a career growth path. Yet everyday countless women do that, walk this extremely wobbly path of career and family happily. We don't want to become super moms, or super women, we simply want to be regular women, trying to keep our families together, and bring in an additional income home to ease things a bit.